Home > Life > TMC Talks > TMC Talks To The New Cub Founder Kirsty White.
Explain what you do in a sentence?

I’m the founder of The New Cub, an online shop dedicated to bringing together non toxic products in skin, hair and healthcare for mums, mums to be and little ones.

How long have you done your job?

We launched 4months ago with the brand having been in planning for over a year.

What’s the coolest thing about it?

The best feeling is knowing I’m helping others be aware of what products are/ aren’t pregnancy safe and helping mothers to easily find great alternative products that they can still use. Retinol for instance is a very popular skincare ingredient however as it contains vitamin A it should be avoided in pregnancy. Some people who fall pregnant aren’t aware they may need to alter their current beauty routine during pregnancy and that there are for example pregnancy safe retinol alternatives. It’s also great seeking out products specifically for each trimester and the common pregnancy related issues such as pregnancy melasma, sleep issues and sensitive skin and also post natal aftercare such as C-section care and baby/child safe products. It’s definitely a juggle but so rewarding to hear feedback from customers on how a product they’ve never heard of but discovered through The New Cub has helped them.

What does your day or week entail?

My week starts with a “to-do” list and each day I pick 3 things that are non-negotiable tasks I need to get done. This way I don’t feel I’m building a house but rather laying one brick at a time by focusing on the priorities for that day and any other tasks I complete feel like a bonus. We have a 10-month-old daughter so as you can imagine there’s a lot of plate spinning and a careful balancing act with her routine. Thankfully she has started nursery so it’s been great to have more structure to the week and focus on the business. I take things as they come and I’m flexible with each day being different but one thing I consistently do is start my morning with a good breakfast.

What has been your biggest challenge?
What has been your biggest challenge?

The juggle. I knew it wasn’t going to be easy starting a business with a young child but my biggest challenge is also my biggest motivator. I’ve accepted that every day will be different and there will be many hills to climb but this time next year the landscape would’ve changed so it also creates an excitement of working through the challenges to see what’s over the hill.

What piece of advice would you give to someone hoping to do the same?

If you have an idea that you can’t stop thinking about then start working on it. It’s so easy to listen to the voice of self-doubt and procrastinate until we feel we have all of the answers but just start – the answers will come.

Something you’ve learnt that is crucial to either your job or to success:

Everyone has a story to learn from. The New Cub was born out of frustrations I had with finding products before and after pregnancy and it’s been so valuable hearing from other mother’s on their experiences.

How important is it to switch off?

It’s the most important part of the day. Easier said than done but I do notice a big difference in how well I sleep when I give myself time to switch off. Whether that be closing my laptop, phone down and reading a good book before bed or just ensuring I do something for me at some point in the day such as taking the time to go for a walk/do a yoga class it really fills my cup.

How do you manage your work / life balance?

By accepting that running my own business means the work/ life balance isn’t always a clear-cut thing and often work and life are merged into one. For me the balance comes with knowing when to take time out from work or life and it comes back to doing one thing each day that’s just for me.

How do manage mum guilt?

It used to really get to me but now I feel the guilt is no longer as strong. Running the business makes me happy and in a weird way recharges my “mum” batteries. I see how happy and loved my daughter is which helps to quieten the feelings of mum guilt. I feel mum guilt will always be there but when it does come to the forefront of my mind, I view it as a healthy prompt to check in with myself and why I could be feeling that way.

How did you get over the feeling of missing your baby when you went back to work?

My daughter has always been by my side through the planning and launching of the business so I’ve not really experienced the feeling of missing her yet. She started nursery very recently, she attends a few days a week so maybe in a couple months when she’s there for the full week I will miss her like crazy but for now I’m enjoying the extra time!

Visit The New Cub Store Here and get 15% off with Code: TMC15

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